Build Your Brand & Own The Pond (eBook)

Branding is all about image of a business. The concept doesn’t only include
style, emblems and logos but also the image of quality perceived. The image
perceived may be of total quality, reliability, and more.
 
Branding is about the business and how a business is different from the
competitors. The purpose of a brand is to distinguish yourself from your
competitors. Once you make a distinguishing impact then an advertising
campaign can be much more effective.