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From Hustle to Helpful: Unleashing Entrepreneurial Potential




As urban entrepreneurs, we often begin our journey with a hustle mentality. We dive into ventures solely focused on making money, without considering the broader impact or the potential for innovation and creativity. But what if we shifted our mindset? What if, instead of asking ourselves how to grow our hustle into a business empire, we asked how we can be most helpful within our sphere of talent, skills, connections, and influence?


"What if we shifted our mindset..."

This shift is crucial. It's about moving from a narrow focus on profit to a broader vision of service and contribution. It's about understanding that true entrepreneurial potential is unleashed when we align our efforts with the needs of our communities and the world at large.


When we adopt this mindset, something remarkable happens. We stop just chasing dollars and start creating real value. We become problem solvers, innovators, and leaders. We build businesses that not only thrive financially but also make a meaningful difference in people's lives.


But how do we make this shift from hustle to helpful? Here are some valuable insights to guide urban entrepreneurs on this transformative journey:


1. Define Your Purpose: Take the time to reflect on why you started your entrepreneurial journey in the first place. What drives you beyond financial gain? What impact do you want to make in your community? Clarifying your purpose will give you a compass to navigate your entrepreneurial endeavors.


2. Identify Your Unique Value Proposition: What sets you apart from others in your industry? What unique talents, skills, or insights do you bring to the table? By understanding your unique value proposition, you can tailor your offerings to better serve your target audience and address their specific needs.


3. Build Authentic Relationships: Success in entrepreneurship is not just about what you know, but who you know. Cultivate genuine connections with your peers, mentors, customers, and collaborators. Collaborate rather than compete. By building a network of support and collaboration, you can amplify your impact and reach new heights together.


4. Embrace Continuous Learning: The entrepreneurial journey is a constant learning process. Stay curious, stay hungry for knowledge, and be open to new ideas and perspectives. Invest in your personal and professional development to stay ahead of the curve and adapt to changing market trends.


5. Measure Impact, Not Just Profit: While financial success is important, it's not the only measure of success. Take stock of the positive impact your business is making on your community, environment, and society as a whole. Celebrate your wins, big and small, and use them as motivation to keep pushing forward.


I hope this is the start of an ongoing conversational that is important in communities like ours for the sake of our kid's kids. I'm curious what are your thoughts.





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I truly started out gardening on city vacant land plots that gravitated to purchasing vacant land plots to continue gardening on from the city doing community gardens.

The hustle started when the city bought the land back! I felt the community needed the spaces for a greater use and magnitude and this is why I started to develop land for the greater of the community!

We are Outback Development Group LLC. because of the need for shovel-ready land parcels to build housing in many forms.

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