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Adding Value to Your Business: Prioritizing Mission, Vision, and Purpose

In a world where entrepreneurship is celebrated and pursued with vigor, it's easy to get lost in the sea of products and services, losing sight of what truly matters – adding value to your customers. I want to shed light on the importance of understanding your customer's needs, aligning your mission with your business, prioritizing value over profit, and producing with purpose. In this blog, we'll explore the key takeaways enhancing your business strategy and making a meaningful impact.

1. The Balance Between Money and Mission

It is very impeortant to not prioritize money over mission. It's tempting to become consumed by financial concerns, but successful entrepreneurs put their mission before profit.

We can take our cue from the welter weight champion of the world Bud Crawford who embodies his commitment to the city, putting mission ahead of personal gain. By genuinely caring about your customers and their needs, you build lasting relationships that transcend transactions.

2. Vision vs. Value

Vision is essential, I can't stress enough the importance of holding it lightly while prioritizing value. Entrepreneurs often become so enamored with their vision that they neglect their customers' perspectives. Advocating for asking questions and engaging with your audience underscores the necessity of creating products and services that truly meet their needs. Your vision should serve your customers, not overshadow them.

3. The Pitfall of Production without Purpose

A critical pitfall many businesses fall into is producing without purpose. For example, creating a shirt without customer input exemplifies the danger of overlooking your target audience. Instead of creating in isolation, involve your customers in the process. Understand their pain points, desires, and preferences to tailor your offerings effectively.

4. Question: What Do They Want?

I want to introduces a vital question for entrepreneurs: "What do they want?" By focusing on what your customers truly desire, you can shape your offerings around their needs. This question prompts you to step outside your business bubble and engage with your audience. As you start asking this question and adapting your strategy, you'll witness a transformative shift in your business's impact.


The fundamental principles that drive successful businesses is prioritizing mission over money, valuing your customers' needs, aligning your vision with their desires, and producing with purpose. Entrepreneurship isn't just about creating products or services; it's about making a genuine impact on the lives of your customers.

Remember, the key question to ask is "What do they want?" By addressing this question, you'll be well on your way to adding real value to your business and the people it serves.

So, take a moment to step back, reevaluate your approach, and embark on a journey of purposeful entrepreneurship. Your customers, and your bottom line, will thank you for it.

For a more in depth conversation about this check out a YouTube video I did.

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